Dara Treseder

American Businesswomen

  1. AI is raising the floor, but it is human ingenuity that's going to vault the ceiling.
    Dara Treseder · Masters of Scale · Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more · 2026-06-30
  2. Marketing is like plumbing. When was the last time you were like, ooh, I love my plumbing? You're not thinking about it on the day—only when the pipes break.
    Dara Treseder · Masters of Scale · Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more · 2026-06-30
  3. AI is here to serve humanity. Humanity is not here to serve AI.
    Dara Treseder · Masters of Scale · Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more · 2026-06-30