Alison Ledgerwood

researcher

  1. The negativity bias is the tendency for our brains to look for negative information and then hold on to it once we find it.
    Alison Ledgerwood · Hidden Brain · Stepping Out of the Shadows · 2026-06-22
  2. You want a brain that's gonna say, 'Tiger, tiger, tiger,' and not stop saying tiger for a while after that.
    Alison Ledgerwood · Hidden Brain · Stepping Out of the Shadows · 2026-06-22
  3. That initial negative frame seems to stick in your head and resist subsequent attempts to change it.
    Alison Ledgerwood · Hidden Brain · Stepping Out of the Shadows · 2026-06-22